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Privacy Policy

How VEA Studios collects, uses and protects your personal information.

Who we are

VEA Studios is the data controller for personal information collected through this website. We are a reformer Pilates studio within Manor Park Sports Club, Albert Road North, Malvern, WR14 2TL.

You can contact us about privacy matters at info@veareformer.com.

What information we collect

We collect the personal information you give us directly — for example when you sign up for updates, enquire about classes, or book a session:

  • Name
  • Email address
  • Mobile number, where provided
  • The content of any message you send us
  • Your marketing consent preferences

How we use your information

We use your information to:

  • Send you marketing communications and studio updates, where you have consented
  • Respond to enquiries you send us
  • Process class bookings, memberships and passes once made via our booking platform

Our legal basis for processing

  • Consent — for marketing emails and communications, which you can withdraw at any time
  • Contract — to provide the classes, memberships or passes you have booked
  • Legitimate interests — to respond to enquiries and keep our records accurate

How long we keep your information

We keep your information for as long as necessary for the purpose it was collected, or as required by law. Marketing contact details are kept until you unsubscribe or withdraw consent. Booking and membership records are kept for as long as your account is active, plus a reasonable period afterwards to meet our legal and accounting obligations.

Who we share your information with

We do not sell your personal information. We may share it with trusted third parties who process it on our behalf, such as:

  • Our email/marketing platform, to send communications
  • Our class-booking platform, to manage bookings and memberships

Cookies

This website uses only essential cookies needed for it to function. We do not use tracking, analytics or advertising cookies. If this changes, this policy will be updated to explain what is used and why.

Your rights

Under UK data protection law, you have the right to access, correct, or delete the personal information we hold about you, to restrict or object to how we use it, to ask for it in a portable format, and to withdraw consent to marketing at any time. To exercise any of these rights, contact us at info@veareformer.com.

Keeping your information secure

We take reasonable technical and organisational steps to protect your personal information from loss, misuse or unauthorised access.

Making a complaint

If you are unhappy with how we have handled your personal information, please contact us first at info@veareformer.com so we can put it right. You also have the right to complain to the Information Commissioner’s Office (ICO) at ico.org.uk.

Changes to this policy

We may update this policy from time to time. The latest version will always be published on this page.

Last updated: 28 July 2026